Welcome to the Meta Startup Hub. This course covers a series of 6 learning modules with the main aim of getting your Startup set up for success on Meta from the beginning.
Meta Blueprint Startup Hub
Basics
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Meta Ads Manager
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
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Buying types
Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.
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Auction bid strategies
This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.
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Introduction to campaign objectives
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
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Ad delivery optimization and advertiser controls
Learn to optimize your Meta ad campaigns by adjusting the bid, placement, creative and delivery optimization settings.
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Use Meta App Events to target, optimize and measure
Learn ways to use App Events to improve your business targeting, optimization and measurement practices.
Technical setup
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Optimize and troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
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Set up and use the Meta Pixel and Conversions API for ad campaigns
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
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Optimize Meta Conversions API
Learn how to optimize the Meta Conversions API and help improve ad performance by applying best practices to maximize event coverage, increase event effectiveness, deduplicate events and maintain data freshness.
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Troubleshoot the Marketing API
This course in an introduction to to troubleshooting the Marketing API.
Automation
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Optimise your campaign with Meta Advantage
This course covers the purpose and use cases for the AI ad tools within Meta Advantage.
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Upgrade your performance with Advantage+ catalog ads
In this course we explore how Advantage+ catalog ads can deliver relevant, personalized ads to your audience.
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Troubleshooting catalog for Advantage+ catalog ads
This training helps you troubleshoot a catalog for Advantage+ catalog ads and prepare for the Meta Certified Marketing Developer Exam.
Creative
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Understanding Meta Advertising Standards
Learn how to comply with Meta Advertising Standards to effectively place ads with Meta.
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Customise ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
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Design creative to drive action
Learn how to create ads that get the response you are looking for. Using lightweight motion, you will learn how to integrate our research-supported creative practices to drive people to take action.
Measurement
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Introduction to measurement methodologies
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
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Design a test (A/B, Conversion Lift and Brand Lift test)
In this course, you will learn how to design a an A/B, Conversion and Brand Lift test to prove or disprove your test hypothesis and recognize next steps for possible outcomes.
Monetization
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Get started with Audience Network
Learn how to use Meta Audience Network to monetize your app, choose ad formats and integrate the Facebook SDK.
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Monetise your app with Audience Network
Audience Network advertising bidding monetise monetisation app games app development advertisers publishers
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Measure and optimise your Audience Network ad performance
This course prepares you to use Monetisation Manager to measure ad performance, improve your results with data and optimise your bidding strategy.