Meta Advertising Standards
In this course, you'll learn about the Meta Advertising Standards.
In this course, you'll learn about the Meta Advertising Standards.
Learn how using different ad formats and placements can help you reach a broader audience and create brand awareness.
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs.
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
This course teaches you how to learn from your online audience by the way they interact with your content.
Learn how to use the Conversions API to establish a reliable data connection that leads to improved campaign performance.
This course explores how the WhatsApp Business Platform can benefit customers and businesses across the customer journey. The course provides guidance for learners to connect business objectives to the features of the WhatsApp Business Platform and helps learners to avoid...
This training is only offered to those with Meta Certified Media Buying Professional certification. Gain the expertise to create marketing campaigns that can improve performance across Meta technologies. This training covers data, creative, media and measurement strategies that enable you...
This training discusses how the Conversions API can help advertisers establish a more reliable data connection that leads to improved marketing campaign performance. The purpose of this workshop is to help agencies map their business objectives to what is functionally...
Explore our collection of top-rated agency online learning courses curated to help you stay ahead in a rapidly evolving industry so you can achieve extraordinary results for your clients. These courses cover a range of key topics to help you...
Intended for: Planner, Creative, AnalystLevel: Intermediate Did you know that a Harvard Business Review study found that advertisers who ran 15 experiments (versus none) in a given year see about a 30% higher ad performance that year; those that ran...
Intended for: Planner, Creative, AnalystLevel: Intermediate Build Reels. Measure results. Join Meta Marketing Science for the 2024 Reels Measurement Training. We’re experiencing a paradigm shift in how media and entertainment is consumed, driven by evolving consumer behaviors and expectations. Short...
Reels Creative SuperchargerAttend a live virtual training on the latest Reels creative best practices. Reels turn attention into action. By adhering to creative best practices, like creating vertical content, ensuring audio-on experiences and building within safe zones, you can effectively...
Reels Creative SuperchargerAttend a live virtual training on the latest Reels creative best practices. Reels turn attention into action. By adhering to creative best practices, like creating vertical content, ensuring audio-on experiences and building within safe zones, you can effectively...
Join us for this interactive session that will focus on the details of the Meta Growth Rewards program. Hosted by our Meta experts, we will break down the program and key products like Conversions API, Reels and Advantage+ Shopping Campaigns...
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Understanding the impact of your marketing efforts can help you focus on strategies with the strongest ROI. In this webinar, our Meta Marketing Science consultant will help you understand the fundamentals of marketing measurement. We will also talk about the...