In this three-part session, you’ll learn to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns. First, you’ll learn about key features and benefits of Advantage+ shopping campaigns before walking through campaign...
This program features courses to help community managers build and grow their online communities.
The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Facebook’s platforms. These courses give a high-level view at how Facebook can fit into your media mix and direction on planning campaigns to meet...
In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI. You’ll also learn about different types of data you can expect to use in marketing and...
The Conversions API is a Facebook Business Tool that enables you to share key web and offline events, or customer actions, directly from your server to Facebook. It works with the Facebook pixel to help improve the performance and measurement...
Facebook’s Population Density Maps help nonprofit and multilateral agencies plan vaccination campaigns, respond to natural disasters, and evaluate rural electrification plans. These maps help researchers assess the ways in which climate change and urbanization impact where people live. This video...
Given the impact of the COVID-19 pandemic on our society, communities, small and micro-businesses, and non-profit organizations, the path towards re-opening may seem daunting. In this webinar we’ll share some strategies and considerations around recovery and resilience that may be...
Is your organization resilient when a disaster strikes? When your organization is impacted by natural or human-made disasters, disruptions to your business operations can result in significant material losses and harm to your employees, customers, and revenues. It can be...
You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts...
You can use these curated lessons to prepare for the 100-101 Facebook Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on...
These Facebook Blueprint courses were handpicked by Facebook's Creative Agency Partners. Together, we designed this learning path for creative agency teams keen to keep their understanding of Facebook capabilities fresh.
Understand the importance of testing the creative in your ad campaigns.
