Configure and troubleshoot Conversions API Gateway
Learn how to set up the Conversions API Gateway, verify that the events are received and troubleshoot common issues.
All Activities
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Keeping Businesses and People Safe on Facebook
Facebook strives to create a safe and welcoming community for the almost 3 billion people who use its platform around the world. This session will equip you to talk confidently with your clients by describing how Facebook addresses brand safety...
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SQL basics: extract and manipulate data
In this course, we'll discuss how to extract and manipulate data with SQL queries.
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Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
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Reach your customers with ads that click to WhatsApp
Learn how to use ads that click to WhatsApp to help grow your business and reach new and current customers.
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Technical implementation of the Meta Pixel
This course helps you setup and implement the pixel so you can capture intent at each stage of the purchase path and tailor your messaging to move people down through the funnel.
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Technical Pixel Implementation and Troubleshooting - Marketing Developer
The pixel helps you track conversions on your Facebook ads, optimize your ads for people most likely to convert and generate audiences to better target your ads. This course helps you setup, implement and troubleshoot the pixel so you...
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Tests to measure ad effectiveness
Learn how A/B testing, brand lift and conversion lift tests can generate helpful insights about your ad campaigns.
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How targeting affects campaign performance
This lesson explores how targeting can afffect the performance of your campaign and how Meta targeting tools can guide your creative strategy.
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All About In Stream Ads on Live with Brian Christopher Slots
Learn how Facebook Live creator, Brian Christopher Slots, is able to fund his creator business from In Stream Ads and his top tips for maximizing his earnings from In Stream Ads on Live.
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Maximize lead quality with Meta Conversions API for CRM
Learn how you can optimize your lead ads with instant forms campaigns with the Conversions API for CRM.
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Create ads from your Facebook Page
This course teaches you how to create ads from your Facebook Page.
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Grow your audience with Advantage+ app campaigns
This course explores Advantage+ app campaigns and how these campaigns can help grow mobile app audiences. You’ll also discover how to implement Advantage+ app campaigns and discover strategies to help campaigns succeed. This content includes an overview of Advantage+ app...
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Optimize and troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
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Shorten the path from discovery to purchase
Learn how to drive transactions by removing friction throughout every stage of the customer journey from discovery, to purchase and post-purchase.
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Webex Testing
This activity page is dedicated to the Webex test runs. Please feel free to schedule as many as you need as you familiarize yourselves with the new platform. We recommend that all coordinators schedule a test event so that we...
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Introduction to AR best practices
This lesson introduces you to some best practices for working with Meta Spark Studio.
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Introduction: Online Fundraising with Facebook
Introduction
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Create and launch Facebook online fundraiser.
Create an online fundraiser using both basic and beyond basic Facebook online fundraising tools. Execute your fundraiser, using Facebook’s best practices for both Facebook and Instagram fundraisers. Fundraise for your nonprofit during a crisis.
