Duration: 90 minutes
Exam audience: entry level marketers, including students and job seekers.
Meta Certified Media Measurement Specialist
Develop your ability to analyze and interpret measurement results, and learn how to apply relevant next steps based on the data you obtain.
Learn about the Meta technologies you can use to grow your business online.
Learn how to create and maintain a Page, build an audience and implement best practices for posting on Facebook.
Discover how to create and use a business account on Instagram, identify how to set up your profile and explore key business account features.
Discover how to engage with customers through Messenger and use different features to communicate more efficiently.
Learn how to create a WhatsApp Business Account and explore key features for communicating with customers.
Learn how to use Meta Business Suite to manage your presence on both Facebook and Instagram, connect with customers, create ads and grow your business — all from one central location.
Learn how to set up and advertise with an Ads Manager account.
Learn how to define business goals, select the correct ad objective and measure success in Meta Ads Manager.
Learn about the different types of audiences available for ads and how to create them for campaigns in Meta Ads Manager.
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
Learn how to use the Pixel and the Conversions API to share data from customer actions and optimize advertising strategies.
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
Learn about privacy and data protection on Meta technologies, as well as how to create ads that adhere to Meta's ad policies.
